Mehdi Jaafar
Visual Direction & Brand Systems
I align structure and emotion to create visual systems where form reveals a brand’s true meaning and grounds it in cultural relevance.
My Latest Projects
Most brands communicate by accumulation.
I create clarity through reduction : removing the unnecessary to reveal the essential.
My role begins where visual meaning must be precise.
Where an image holds memory, coherence, and cultural alignment.
I shape visual systems where clarity meets culture.
For the past four years, I’ve worked across design, 3D, branding, and art direction crafting identities and universes that align form with meaning.
My work spans graphic design, web interfaces, product visuals, editorial systems, immersive 3D scenes, and symbolic compositions for artists and institutions.
Each project is an exercise in precision.
An attempt to reveal what’s essential and express it with structure, light, and rhythm.
Years of experience
4+
Clients
10+
Projects Completed
40+
Hours of Designing
10,000+
Motion (3D)
3D
Brand Identity
Logo Design
Web Design
And This Is My Career
Independent Art Direction & Visual Design
2022
-
2025
Since 2022, I’ve worked as an independent art director within AERIS a visual studio dedicated to symbolic precision and aesthetic clarity. From brand identities to immersive 3D campaigns, I lead multidisciplinary design projects where every element serves structure, rhythm, and cultural coherence. AERIS operates at the intersection of graphic design, web, motion, editorial, and visual storytelling with a focus on long-lasting, intelligent aesthetics.
Freelance Collaborations
2021
-
2022
Before formalizing my studio practice, I collaborated with artists, brands, and cultural projects on design, motion, and digital communication. These early collaborations helped refine my sensitivity to rhythm, visual language and symbolic clarity, laying the foundations of my current direction
I'll help your project shine
1. Discovery
Uncovering the deep structure of the brand → Values, archetype, cultural role. → What must this design express and why?
2. Structure
Creating the visual architecture → Aesthetic logic, symbolic language, rhythm. → Establishing the foundation for coherence.
3. Form
Translating meaning into visuals → Composition, 2D/3D design, motion, image systems. → Aligning function, clarity, and form.
4. Resonance
Adjusting for cultural & emotional tone → Ensuring the work feels both contemporary and timeless.
5. Activation
Making the system live and speak on its own → Guidance on how to express the new visual language across channels, formats, and creative teams. → Ensuring the identity isn't just understood it's embodied.
6. Continuity
Building long-term consistency → Guidelines, creative direction, and visual governance.
What others say after the work is done.
Some words stay with you once the work is done.
Here are a few shared by those who chose a more thoughtful way to shape their visual expression.
Want to be the next?
Mehdi delivered exactly what we needed: elegant, immersive visuals that felt aligned with our identity from the start. The whole process was fluid, thoughtful, and efficient.
Adrien S.
Photographer
The 3D scenes brought our concept to life in a clean, atmospheric way. It elevated everything.
Kylian S.
CEO of 808
Reliable and technically solid. That’s all we ask from a visual partner.
Hasna O.
CEO of Gestasolve
Frequently Asked Questions
How do you ensure that your designs meet user needs and business goals?
What kind of clients or projects do you usually work with?
How do you adapt your approach to different types of projects?
What tools and software do you use for your design work?
Can you adapt to existing teams or brand assets ?
Did not find the answer you're looking for?
Contact contact@mehdijaafar.com
Let's Get in Touch
Let's connect and start with your project ASAP.
Or email contact@mehdijaafar.com
Mehdi Jaafar
Visual Direction & Brand Systems
I align structure and emotion to create visual systems where form reveals a brand’s true meaning and grounds it in cultural relevance.
My Latest Projects
Most brands communicate by accumulation.
I create clarity through reduction : removing the unnecessary to reveal the essential.
My role begins where visual meaning must be precise.
Where an image holds memory, coherence, and cultural alignment.
I shape visual systems where clarity meets culture.
For the past four years, I’ve worked across design, 3D, branding, and art direction crafting identities and universes that align form with meaning.
My work spans graphic design, web interfaces, product visuals, editorial systems, immersive 3D scenes, and symbolic compositions for artists and institutions.
Each project is an exercise in precision.
An attempt to reveal what’s essential and express it with structure, light, and rhythm.
Years of experience
4+
Clients
10+
Projects Completed
40+
Hours of Designing
10,000+
Motion (3D)
3D
Brand Identity
Logo Design
Web Design
And This Is My Career
Independent Art Direction & Visual Design
2022
-
2025
Since 2022, I’ve worked as an independent art director within AERIS a visual studio dedicated to symbolic precision and aesthetic clarity. From brand identities to immersive 3D campaigns, I lead multidisciplinary design projects where every element serves structure, rhythm, and cultural coherence. AERIS operates at the intersection of graphic design, web, motion, editorial, and visual storytelling with a focus on long-lasting, intelligent aesthetics.
Freelance Collaborations
2021
-
2022
Before formalizing my studio practice, I collaborated with artists, brands, and cultural projects on design, motion, and digital communication. These early collaborations helped refine my sensitivity to rhythm, visual language and symbolic clarity, laying the foundations of my current direction
I'll help your project shine
1. Discovery
Uncovering the deep structure of the brand → Values, archetype, cultural role. → What must this design express and why?
2. Structure
Creating the visual architecture → Aesthetic logic, symbolic language, rhythm. → Establishing the foundation for coherence.
3. Form
Translating meaning into visuals → Composition, 2D/3D design, motion, image systems. → Aligning function, clarity, and form.
4. Resonance
Adjusting for cultural & emotional tone → Ensuring the work feels both contemporary and timeless.
5. Activation
Making the system live and speak on its own → Guidance on how to express the new visual language across channels, formats, and creative teams. → Ensuring the identity isn't just understood it's embodied.
6. Continuity
Building long-term consistency → Guidelines, creative direction, and visual governance.
What others say after the work is done.
Some words stay with you once the work is done.
Here are a few shared by those who chose a more thoughtful way to shape their visual expression.
Want to be the next?
Mehdi delivered exactly what we needed: elegant, immersive visuals that felt aligned with our identity from the start. The whole process was fluid, thoughtful, and efficient.
Adrien S.
Photographer
The 3D scenes brought our concept to life in a clean, atmospheric way. It elevated everything.
Kylian S.
CEO of 808
Reliable and technically solid. That’s all we ask from a visual partner.
Hasna O.
CEO of Gestasolve
Frequently Asked Questions
How do you ensure that your designs meet user needs and business goals?
What kind of clients or projects do you usually work with?
How do you adapt your approach to different types of projects?
What tools and software do you use for your design work?
Can you adapt to existing teams or brand assets ?
Did not find the answer you're looking for?
Contact contact@mehdijaafar.com
Let's Get in Touch
Let's connect and start with your project ASAP.
Or email contact@mehdijaafar.com
Mehdi Jaafar
Visual Direction & Brand Systems
I align structure and emotion to create visual systems where form reveals a brand’s true meaning and grounds it in cultural relevance.
My Latest Projects
Most brands communicate by accumulation.
I create clarity through reduction : removing the unnecessary to reveal the essential.
My role begins where visual meaning must be precise.
Where an image holds memory, coherence, and cultural alignment.
I shape visual systems where clarity meets culture.
For the past four years, I’ve worked across design, 3D, branding, and art direction crafting identities and universes that align form with meaning.
My work spans graphic design, web interfaces, product visuals, editorial systems, immersive 3D scenes, and symbolic compositions for artists and institutions.
Each project is an exercise in precision.
An attempt to reveal what’s essential and express it with structure, light, and rhythm.
Years of experience
4+
Clients
10+
Projects Completed
40+
Hours of Designing
10,000+
Motion (3D)
3D
Brand Identity
Logo Design
Web Design
And This Is My Career
Independent Art Direction & Visual Design
2022
-
2025
Since 2022, I’ve worked as an independent art director within AERIS a visual studio dedicated to symbolic precision and aesthetic clarity. From brand identities to immersive 3D campaigns, I lead multidisciplinary design projects where every element serves structure, rhythm, and cultural coherence. AERIS operates at the intersection of graphic design, web, motion, editorial, and visual storytelling with a focus on long-lasting, intelligent aesthetics.
Freelance Collaborations
2021
-
2022
Before formalizing my studio practice, I collaborated with artists, brands, and cultural projects on design, motion, and digital communication. These early collaborations helped refine my sensitivity to rhythm, visual language and symbolic clarity, laying the foundations of my current direction
I'll help your project shine
1. Discovery
Uncovering the deep structure of the brand → Values, archetype, cultural role. → What must this design express and why?
2. Structure
Creating the visual architecture → Aesthetic logic, symbolic language, rhythm. → Establishing the foundation for coherence.
3. Form
Translating meaning into visuals → Composition, 2D/3D design, motion, image systems. → Aligning function, clarity, and form.
4. Resonance
Adjusting for cultural & emotional tone → Ensuring the work feels both contemporary and timeless.
5. Activation
Making the system live and speak on its own → Guidance on how to express the new visual language across channels, formats, and creative teams. → Ensuring the identity isn't just understood it's embodied.
6. Continuity
Building long-term consistency → Guidelines, creative direction, and visual governance.
What others say after the work is done.
Some words stay with you once the work is done.
Here are a few shared by those who chose a more thoughtful way to shape their visual expression.
Want to be the next?
Mehdi delivered exactly what we needed: elegant, immersive visuals that felt aligned with our identity from the start. The whole process was fluid, thoughtful, and efficient.
Adrien S.
Photographer
The 3D scenes brought our concept to life in a clean, atmospheric way. It elevated everything.
Kylian S.
CEO of 808
Reliable and technically solid. That’s all we ask from a visual partner.
Hasna O.
CEO of Gestasolve
Frequently Asked Questions
How do you ensure that your designs meet user needs and business goals?
What kind of clients or projects do you usually work with?
How do you adapt your approach to different types of projects?
What tools and software do you use for your design work?
Can you adapt to existing teams or brand assets ?
Did not find the answer you're looking for?
Contact contact@mehdijaafar.com
Let's Get in Touch
Let's connect and start with your project ASAP.
Or email contact@mehdijaafar.com